I share this article based on my experience of managing a small hotel in Legian, Bali, and the last job I struggled in the field of revenue management at a 5-star resort in the Batam.
The Internet has changed everything. First, all of the prices prevailing in the field of tourism is a fixed price, or a fixed price, which may be changed every year, as adjustments on rising costs, such as costs of raw materials, fuel, and others. Remember first the customers pay for the cost of accommodation, ranging from airplane tickets to hotel rooms, with prices fixed rate or rack rate listed in the brochure or pamphlet. Now, with the internet, the fixed rate is no longer valid, there is a dynamic selling rate, i.e. changing prices following the demand and availability.
This change starts from the plane ticket. Since there is the internet, customers do not need tickets again, the cost of the print into the fees payable by the customer. It used to be a bona fide airline flight, Juve makin’ fancy prints the ticket, and the more expensive the ticket price anyway. Now, the role of travel agencies are getting the minimum, because each person can buy tickets only with the use of smartphones, tablets, netbooks and laptops. Imagine the number of smartphone users at this time. (Smartphone users not only smart people, but also people who are not smart). If a smart smartphone users is 30% from the total number of smartphone users, imagine how much the number of people capable to buy plane tickets online.
And the ticket price pesawatpun fixed and never be the same again, but always changing, following the demand and availability. At a time when demand is low and the availability (availability), high ticket prices being low. A combination of low demand + high availability typically occurs for ticket-airline ticket for a trip over the next 3 months. The more we buy tickets early, the more cheap ticket prices.
This is the ticket sales from the system appears to yield management, which then evolved into revenue management. About revenue management this will I write more in the next article. Now I will focus on how to get the hotel room prices as cheap as possible. The purpose of this paper is to educate users of smartphones, tablets, netbooks, PCs and laptops to be able to utilize gadgetnya to book the accommodation with the way smart, efficient, and as cheaply as possible.
In the middle of the decade 2000-2010, presidential so-called OTA (online travel agents). True to its name, OTA is a travel agency that is online, which has a web page that can be accessed from anywhere around the world, as long as there is internet access. The origins of OTA is of course of offline travel agent, or a conventional travel agency. With the great revolution called the internet, agencies or bureaus-the Bureau of this conventional saw a chance to capture a larger market, which is not limited by distance, time and space, and are very cost-saving, ranging from HR costs as well as transportation costs.
They create what is referred to as an extranet. A web-based interface which can be accessed by car, with your username and password, to manage prices and availability of rooms each. OTA asked the hotel to provide a fixed allotment, i.e. the number of rooms that are always available for OTA-OTA. Cooperation between the OTA and hotels to manage the extranet is based on agreements signed in digital documents. Later, the OTA gain fee or Commission between 8%-18% of each room/night guest ordered paid. This percentage will be counted as costs (cost).
The existence of this extranet, the hotel can create a profile with information as complete as possible, including price and availability (which is always fickle), photos of rooms, facilities, cancellation and no show policy,-map, the distance to the airport, the port and the shopping centre, physical address, and a column to select the date of check in, check out date, room type, and special requests.
In other words, the extranet is provided by OTA is the bridge to the hotel to meet with the candidate for his guests. Hotels sell rooms online, and control it via the extranet.